Food and Commercial Brief Form Order Number Client/shoot title * Primary contact Contact phone number * Email address (for a copy of this brief) * Date/s of Shoot Number of different products to be photographed 1 2 3 4 5 5-10 10-15 15+ Brief – to include the overall ‘feel’ of the shoot, plus specifics of the imagery, type of images (i.e plain background/ product only/ lifestyle images in studio with props/ outdoor lifestyle/ images involving people). The more detail to the brief, the easier it will be be to fulfil it and potentially reduce the shoot time with increased efficiency. Product list – name and description (if necessary) of each product Deliverables – How many images of each product/variations? i.e landscape and portrait image of each product, product with and without packaging, product raw and as a serving suggestion or lifestyle image) Deliverables – required image format (if known, otherwise JPEG will be supplied), aspect and size required (if known, otherwise images will be 3:2 standard), and sizes, i.e full resolution (default) and/or web size. Are there any brand guidelines you need to follow with regards to how the product is displayed? Are there colour palettes or themes to match? For packaged products, do you require options with and without the packaging in the lifestyle imagery? Pinterest board/websites for inspiration. Do you need any additional assets, like GIFS, stop motion videos, recipe videos, process shots, or recipe development? Deadline – when are the images required by. This is normally within 14 days unless there is a specific date when you need them by. Where will the images be used? Website/social media/print etc. Where will the images be used? Will image use be UK only or worldwide? UK Only EU Worldwide
